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The County of San Diego’s Perinatal Equity Initiative (PEI) and its Black Legacy Now campaign are working to raise awareness and compel action to ensure we work together to reduce the inequities experienced by Black women, babies, and families. Every expecting parent deserves the best health care experience for a healthy pregnancy and baby. Yet our health care system does not give equal treatment to Black women and babies, resulting in higher rates of prematurity, low birthweight, and even death. These rates are far higher than with other racial and ethnic groups.

In response to these longstanding disparities, California’s governor, Gavin Newsom, authorized funding for the Perinatal Equity Initiative (PEI) within the California Department of Public Health and charged counties to address the root causes of these disparities, create interventions, and coordinate community planning and awareness.

The mission of the Black Legacy Now campaign is to improve birth and maternal health outcomes for African-American families in San Diego County by changing the systems that contribute to social injustices, economic disparities, and racial and health inequities. The campaign officially launched on September 14, 2020.

To learn more, visit the campaign website below and connect on social through Instagram and Facebook.  

Campaign Website: https://blacklegacynowsd.com/

Instagram: https://www.instagram.com/blacklegacynowsd/

Facebook: https://www.facebook.com/blacklegacynowsd

Please help spread the word about this important issue. Posters and Printouts to download and share: https://blacklegacynowsd.com/information-for-health-care-professionals/ (Note: Scroll to bottom of webpage for posters and printouts.)

Public Health Services — Maternal, Child, and Family Health Services
County of San Diego Health & Human Services Agency
(619) 780-1547

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